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Continuing growth for the NBC spectacle, and growing 11 percent from last year, the New York march scores its best returns since 2002. Macy's Thanksgiving Day Parade did not succumb to softer holiday ratings. The three-hour event scored on NBC Thursday afternoon, hitting an 11-year high. The telecast took a 13.5 rating in metered market households, per Nielsen, making it the biggest overnights since 2002 (15.0 rating). The show was up 11 percent from last year -- which also set a high at the tim...
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